Moko Coffee

New Logo For Moko Coffee & Tea

I've been working on a new logo with the help of my little sister. Here is the newest design we've come up, what do you think?

I bet you think that this is something I should have come up with months ago but it's just not going to work that way. Moko is a work in progress. We're never going to be as slick as a corporate store or even a single operator who has worked out all the details months or even years in advance. Sometimes I wish I had worked out all the details but I don't have the time - it's a compromise. One thing I have refused to compromise is the quality of the coffee and the food. What would be the point?

A little background on the logo. When I look at it now it reminds me of a logo that I vaguely remember from one of the modern art museums somewhere, but I didn't think of that till now. The original concept developed when I was in Starbucks and I was looking at the cup and the cup clutch ( the cardboard that slips over the cup) and of course the mermaid logo is on it. For some reason that got me to thinking about what Bruce Milletto said at CoffeeFest in Chicago this Winter. He said that when you design your logo try to make it look like the opposite  of your competitors. Without getting into if I'm ever going to be competition to Starbucks that was the inspiration, if you will.  Bruce gave some examples and one of them was that John Deere made green tractors so Allis Chalmers tractors are painted red.

The Starbucks logo is green and round and the Moko logo is red and square. Pretty simple really and I think it looks good. 

   

Allow Us To Introduce Ourselves

Moko is the goal we set for ourselves three years ago. We wanted to assemble a team of servers with experience as well as a passion for coffee. We enjoyed coffee at many of Greater Cleveland’s great coffee houses. We cracked the books to stay current with coffee production, availability and quality. Then we looked for the perfect location to present you with what we believe is the finest cup of coffee in town.

Ah, location, location, location! What could be better than Playhouse Square?

Playhouse Square is Cleveland’s Great Intersection, with theater, restaurants, WCPN/WVIZ, hotels, offices and it’s just down the street from Cleveland State University.

If it sounds as if we’re proud, we are, but we need one more part to a wonderful puzzle: You.

Allow me to extend to you a warm welcome to Moko.

--- Mike Donnelly, Proprietor

The Moko Factory

Here is a drawing of the Moko Coffee factory I found on the internet. I tried to look up some history about this Moko but I didn't find much. It seems that they might have been part of a perfume company in upstate N.Y. but I'm not even sure if that's right. If you have any information about this long gone roaster would you mind sharing it with us?